Whereas it is never easy for a lucrative, fashionable idea to remain evergreen and resiliently continue attracting more enthusiasts, the art of tattooing has indeed managed to do so. Undoubtedly, it is a fully accepted form of art and fashion in the mainstream and doesn’t merely signify the bond between the past and the present. Tattoo artists and celebrities use it as a technique of driving powerful messages across, and the norm is proving quite beneficial nowadays.
Research shows that there are over 21,000 tattoo shops and parlors in the US alone. The reason for such a huge number is quite simple – setting up a tattoo shop need as little as $15,000, according to Start-Up Biz Hub website. But granted that the demand for this intricate art nowadays is on a steady rise, perhaps having a shop is an excellent idea.
How to establish a tattoo parlor
- Get the license ready
Even when you are an expert with the tattoo pen, the law states that only the license to transact allows you to open the shop. But before you get one, the Alliance of Professional Tattooists recommends that each enthusiast is trained – for at least three years.
Some require having 2,000 hours’ worth of experience in handling tattoo and body piercing equipment, sterilizing them and operating a shop like a pro. Earning the Bloodborne Pathogens certificate is different in different parts of the US, however. The bottomline is to have the license first.
- Purchase the right equipment
There are a few inescapable items that every tattooist should consider having before opening the parlor. Depending on a couple of factors, the cost can be $25,000 or even more. At a glance, you must have steadfast tattoo machines, disposable needles and a steady supply of tubes and ink. Stencils for designs and sanitary items are other absolute necessities.
- An ideal location
It is imperative to set up your tattoo shop in a strategic position. But as long as Land Use and Zoning Ordinances still apply, locating one is subject to a lot of factors. Moreover, with an ideal business location come the hurdles of being in a low-traffic area, having to battle cut-throat competition and perhaps interpreting what the law says about your business.
- Matters marketing
Going into tattooing as a career isn’t a joke – it warrants lots of marketing and advertising. If your art drawing prowess are above par, then growing and expanding will be a no-brainer. But one thing that you’ll certainly need is a website, alongside vibrant and thriving social media channels. Traditional methods of marketing, most notably flyers and posters will also come in handy in the early stages of your existence.
These four steps are the important ones, and more so, tattoo licensing as explained in the next Business Licensing post.